REJU
Mapping and partner analysis
Reju intends to establish full-scale facilities for the chemical recycling of polyester in Europe, and to build circular polyester systems that reduce dependence on production and supply from Asia. Those systems require access to the right material, viable outlets for the recycled polyester, and the right partnerships. Reju therefore needs a clear picture of the players in the circular textile system for polyester in Europe, and to be able to determine which of them are the right partners to move forward with.
Solution
Xvii carried out a mapping exercise of the circular polyester value chain in Sweden, from potential suppliers to textile and clothing manufacturers and clothing brands. We identified the relevant stakeholders, mapped out their roles and material flows within the system, and assessed them based on how well they match Reju’s needs. Based on this analysis, we produced a report that identifies and prioritises suitable partners with whom Reju should initiate dialogue.
Real benefits
Results
Overview of the system.
An overview of the players in the Swedish polyester sector and how the material moves between them.
Valued partners, not just a list.
Potential partners have been identified and assessed on the basis of their relevance to Rejus’s operations, so that efforts can be directed where they will have the greatest impact.
Basis for decision.
A concrete basis for decision-making regarding which partnerships Reju should prioritise in Sweden, and why.
“We have created a clear map of the Swedish market that will help customers quickly understand which players are relevant to them. This enables them to focus their efforts on the right partnerships right from the start.”
Jenny Åström, Circular Business Strategist, Xvii
Three key lessons
- The map sets the direction. Building a circular value chain begins with understanding which actors are involved and how materials actually move between them.
- The right partner isn’t always the biggest one. The value lies in assessing which players meet the need, not in compiling a long list of names.
- Circular systems are built collaboratively. A chemical recycling plant is only as strong as the network of suppliers and partners surrounding it.
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