CEO

Lisa Höglund

Lisa heads up Xvii and is often the first point of contact for new clients. Her focus is on business development, strategic sales and positioning – and she is the one who helps clients define their business challenges before the right team is assigned to find a solution.

Previous senior roles in communications, innovation and business development, including at Länsförsäkringar Göteborg and Bohuslän, Stampen Media, Saab Automobile and Lindex, have provided him with extensive experience in managing large organisations.

lisa.hoglund@xvii.se
0704 82 56 65
LinkedIn

Circular business and design expert

Taina Flink

Taina works in circular business and product development, focusing on the interplay between design, business and behaviour. She helps organisations develop circular products, services and business models that work in practice.

She has extensive experience in the circular economy and a systems-based approach drawn from both industrial design and the recycling sector, and has worked with organisations such as RE:Source, Volvofinans Bank and Husqvarna.

taina.flink@xvii.se
0738 23 63 55
LinkedIn

Circular Business Developer

Sara Asmoarp

Sara works on sustainable and circular supply chains, focusing on how strategy, procurement and product development interconnect in practice. She helps organisations translate ESG requirements and circular ambitions into concrete practices within the value chain.

She has extensive experience in global supply chain management, responsible sourcing and quality assurance, and has worked with companies such as Faction Skis, Volvo Cars and CEVT.

sara.asmoarp@xvii.se
0734 39 73 83
LinkedIn

Circular business strategist

Jenny Åström

Jenny works in the field of strategic sustainability and the circular economy, with particular expertise in resource flows, climate strategy and regulatory requirements. She translates requirements and ambitions into operational decisions within organisations where sustainability is to become part of the core business, not a side project.

Areas of expertise: water and waste management, recycling, circular material flows and climate strategies. Extensive experience in both the private and public sectors.

jenny.astrom@xvii.se
0708 54 17 42
LinkedIn

Circular Business Developer

Martina Slättberg

Martina works in circular business development, bridging the gap between strategy and change management. She helps organisations build businesses, value chains and revenue models around circular products – with a focus on long-term development and practical feasibility.

She has experience working with organisations such as Foxway, RE:Source and OnePan.

martina.slattberg@xvii.se
0703 70 30 10
LinkedIn